Ad Preparation Handout

1.- Where will you publish your ad? Why did you choose that source?
In TV because it is the most viewed media, apart of my own blog.

2.- What is the message that you want to transmit?
The shoes that I am going to promote are the best, lightest and most durable. People are going to have to buy them.

3.- Who will be your target audience? 
Mainly running people from 15 years and upwards, men and women.

4.- What stereotype will you use? Why will you use it? What does this stereotype represent?
Wilson Kipsang, gold medalist at the Marathon of London 2012. He is a winner, that's why this stereotype represent the victory.

5.- What rhetoric devices will you use? Why did you choose this/these rhetoric devices? How will they be present in your advertisement?
Ethos, because Kipsang represents what audience want to become, the goal of ay running athlete. It will be presented on  the image.

6.- What will be your slogan? What kind of images will you use? What will be your ad layout? why?
"If you want to be a winner, do not wait more to become in one". A photo of Kipsang reaching the finish line. The photo of Kipsang in the background, the slogan will be written with yellow letters, some information in red letters, and some feature in black letter. Because with this layout, it will attract more attention.